Part 1.
The Game “L.A.X”
The third album from West Coast rapper The Game, aka Jayceon Terrell Taylor, is a varied and somewhat inconsistent effort. This is to be his last studio album before retirement, by the rapper’s own statements, and he hasn’t hesitated to bring in an all-star ensemble to help him go out with a heavyweight finale.
The Game is an artist that engenders a love-or-hate stance that causes much heated debate on hip hop fansites. Much has been made about his lyrical style which the detractors state he incessantly name-drops while he boasts about his association with the stars of the rap world: Dre, Snoop Dogg, Tupac, Biggie, Easy-E etc. While admittedly this did get irritating on previous albums, this has been toned down, but more importantly, when he does drop names it is usually relevant to the statement The Game is trying to make.
The title of the album shares the title of LA’s airport. The symbolism is lost on me, except perhaps the fact that LAX (the airport) was pretty busy with all the guest artists arriving to put their contributions down. This album is not so much a celebration of Westside rap, but rather a statement to clear some room for the Westside, in amongst the oversaturation of Southside and East Coast on the charts over the last few years.
It is a welcome relief that The Game has moved on from The Beef and the falling out with 50 Cent/G Unit and Dr. Dre. In a very brief synopsis, The Game was paired with 50 Cent and G Unit in a PR exercise, designed to help The Game and G-Unit rise, taking advantage of 50 Cent’s new fame after the success of 2003’s Get Rich or Die Tryin’. The Game rocketed to prominence with 2005’s critically acclaimed The Documentary, and was dubbed the Next Big Thing from the West since Dr. Dre himself. Shortly after the release of the album The Game was kicked out of G Unit for alleged disloyalty, which resulted in multiple diss tracks, mixtapes and assorted controversies. This dominated 2006 and was the main theme of The Game’s second album, The Doctor’s Advocate, which was lyrically strong but commercially unsuccessful.
With heavy throbbing bass grooves, heavy kick on the bass drum, The Game reintroduces old skool beats and structures to an audience more used to one-hit wonders, and that 21st century phenomenon, the one-hit pop rapper. Anyone care to remember the name of two songs that Souljah Boy released, or Dem Franchise Boyz, or UNK, or Rich Boy? Anyone care? Exactly.
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Next up, I'll actually deal with the tracks lol.